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| Michael McCain: Tweeting on the Maple Leaf Foods Account |
| 作者姓名：Gerard Seijts; Stephen R. Foerster; Kersi Antia; Lee Watkiss; Jana Seijts; |
| 商品類型：Case (Pub Mat) | 商品編號：9B20C050 |
| 出版日期：2020/11/17 | 內容長度：2 頁 |
On January 12, 2020, Michael McCain, the president and chief executive officer (CEO) of Maple Leaf Foods Inc., posted four tweets on the company's social media platform, venting his anger at the US administration over a civilian airplane shot down in Iran. Specifically, he expressed his anger at the loss of life—including that of the wife and 11-year-old son of an employee of Maple Leaf Foods—which, according to McCain, stemmed from “a needless, .....more
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| Michael McCain: Tweeting on the Maple Leaf Foods Account - Teaching Note |
| 作者姓名：Gerard Seijts; Stephen R. Foerster; Kersi Antia; Lee Watkiss; Jana Seijts; |
| 商品類型： | 商品編號：8B20C050 |
| 出版日期：2020/11/17 | 內容長度：32 頁 |
Teaching note for product 9B20C050.
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| Indochino: Achieving Growth with Bricks and Clicks - Teaching Note |
| 作者姓名：Kersi Antia; Ramasastry Chandrasekhar; |
| 商品類型： | 商品編號：8B20A018 |
| 出版日期：2020/04/15 | 內容長度：7 頁 |
Teaching note for product 9B20A018.
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| Indochino: Achieving Growth with Bricks and Clicks |
| 作者姓名：Kersi Antia; Ramasastry Chandrasekhar; |
| 商品類型：Case (Field) | 商品編號：9B20A018 |
| 出版日期：2020/04/15 | 內容長度：10 頁 |
In June 2019, the chief executive officer of a Canadian menswear enterprise was examining his options mid-way through a five-year growth plan. The strategy involved a three-fold mandate: reinforce the company’s value proposition, rapidly scale up marketing, and transition to omnichannel retailing. What has worked well for the company and how does the strategy need to be refined so the company meets its goals?
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| Clearly: Organizing for Omnichannel Retailing - Instructors Spreadsheet. |
| 作者姓名：Kersi Antia; Ramasastry Chandrasekhar; |
| | 商品編號：5B17A025 |
| 出版日期：2017/12/20 | 內容長度：246 頁 |
Instructor spreadsheet for product 8B17A025.
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| Clearly: Organizing for Omnichannel Retailing - Teaching Note |
| 作者姓名：Kersi Antia; Ramasastry Chandrasekhar; |
| | 商品編號：8B17A025 |
| 出版日期：2017/12/20 | 內容長度：11 頁 |
Teaching note for product 9B17A025.
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| Zheng Shan Tea Company: Growing the Home Market - Teaching Note |
| 作者姓名：Baoheng Wang; Kersi Antia; Vivek Astvansh; |
| | 商品編號：8B16A013 |
| 出版日期：2017/11/02 | 內容長度：8 頁 |
Teaching Note for product 9B16A013.
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| Zheng Shan Tea Company: Growing the Home Market - Instructor PowerPoint Slide |
| 作者姓名：Baoheng Wang; Kersi Antia; Vivek Astvansh; |
| 商品類型： | 商品編號：5B16A013 |
| 出版日期：2017/11/02 | 內容長度：100 頁 |
PowerPoint slide for instructors.
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| Tantan: Love at Right Swipe - Teaching Note |
| 作者姓名：Kersi Antia; Amanda Chan; |
| 商品類型： | 商品編號：8B17A001 |
| 出版日期：2017/08/14 | 內容長度：9 頁 |
Teaching note for product 9B17A001.
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| Tantan: Love at Right Swipe |
| 作者姓名：Kersi Antia; Amanda Chan; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17A001 |
| 出版日期：2017/01/17 | 內容長度：17 頁 |
In July 2016, the founder and chief executive officer of Tantan, a Chinese mobile dating application, considered the progress made by his firm since its launch less than a year earlier. Tantan had more than two million active users, yet significant challenges remained. The top management team needed to make several important decisions regarding Tantan’s target audience, the positioning of the company, and how best to carve out a viable niche in China’s .....more
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